Semantic Prosody: How Neutral Words With Collocational Positivity/Negativity Color Evaluative Judgments

We like people and objects more when they are described in positive than negative terms. But even seemingly neutral words can elicit or responses. This is the case for that predominantly occur alongside (or negative) natural language. Despite lacking positivity/negativity evaluated isolation, such semantically prosodic activate evaluative associations of their usual company, which color judgment unrelated domains. For example, likely to infer “endocrination” (a fictional medical outcome) it “caused” word with semantic prosody) rather “produced” synonymous without prosody). review what known about influence highlight importance decision making.